Community Impact
DTC delivers CSR initiatives that are directly linked to its mobility services, focusing on safety, wellbeing, accessibility, and environmental awareness across the communities it serves.
Corporate Social Responsibility Framework
DTC integrates corporate social responsibility into its core operations, focusing on initiatives that are directly linked to its mobility services and operational footprint. CSR activities are guided by the Company’s CSR Policy, which defines priority focus areas and targeted beneficiary groups, ensuring initiatives are relevant, measurable, and aligned with DTC’s strategy.
The CSR function operates under the Marketing Department, with initiatives reviewed by the ESG Committee and approved by the CEO. During 2025, DTC further strengthened governance by introducing a dedicated annual CSR budget and a monthly reporting mechanism that tracks CSR and ESG initiatives and reports progress directly to management. Social media remains the primary channel for campaign delivery, engagement, and storytelling, supported by real‑life stories of drivers, employees, and community members.
Newly expanded CSR budget
Community engagement is coordinated by the Head of Marketing, with the Customer Happiness function playing a complementary role in reviewing feedback and identifying areas where social initiatives can enhance customer and community outcomes.
Community‑Focused Initiatives in 2025
During the year, DTC expanded its community engagement activities, with a stronger emphasis on road safety, driver wellbeing, environmental awareness, and support for vulnerable groups.
Key initiatives included:
Supporting Communities During Key Periods
- Ramadan Iftar Campaign (in partnership with Dubai Charity Association and Emirates Red Crescent), providing more than 2,000 iftar meals daily to drivers throughout the month
- Eid Fawalah distribution, delivered in partnership with the Community Development Authority
Driver Wellbeing and Workforce Support
- Cool Breeze initiative, distributing approximately 1,000 cooling fans to bike drivers and outdoor workers to support heat stress management
- Redesigned driver workshops with more interactive formats and mobile accessibility
Safety and Awareness Campaigns
- Road safety campaigns delivered in collaboration with the Dubai Airports and school supervisors
- Interactive road safety content, videos, and digital campaigns to increase public awareness
- Safety‑focused education initiatives delivered in schools in coordination with the Roads and Transport Authority
Environmental and Health Awareness
- Environmental sustainability campaigns highlighting eco‑friendly taxi services
- Health awareness initiatives delivered in collaboration with healthcare providers
Accessible Education and Community Mobility
DTC continues to play a key role in supporting access to education through its school bus services and the 'In Safe Hands' programme. In 2025, these services supported more than 35,000 students across 80 schools, providing safe, reliable, and technology‑enabled daily transportation.
Partnerships and Social Contributions
DTC’s CSR initiatives are delivered through partnerships with public entities, NGOs, and community organisations, allowing the Company to scale impact and align efforts with national priorities. During 2025, partnerships included:
- Dubai Charity Association
- Emirates Red Crescent
- Dubai Women’s Association (including support for mass wedding events)
- Community Development Authority
- Roads and Transport Authority
In 2025, the CSR Committee approved AED 3.54 million in social contributions, primarily delivered through in‑kind transport services, logistics support, and targeted community initiatives.
Progress Since 2024
In 2025, DTC advanced its social performance by strengthening safety governance, expanding wellbeing support for drivers and employees, and moving toward more structured, impact‑led community engagement.
Safe and Inclusive Operations
- Continued delivery of inclusive mobility services for women, families, children, and People of Determination
- Workforce representing 50+ nationalities, supported by non‑discriminatory hiring, and formal gri evance and whistleblowing mechanisms
Key change: Inclusion increasingly embedded through service design, training, and governance.
Health, Safety, and Wellbeing
- Introduction and update of 10 HSE policies and procedures, strengthening operational control and compliance
- Launch of a new QHSE induction programme and enhanced safety training coverage across workshops and drivers
- Introduction of digital incident reporting and expanded emergency preparedness testing
Key change: HSE management shifted toward more proactive monitoring, assurance, and prevention.
Workforce Engagement and Stability
- 79% driver happiness, supported by wellbeing programmes, financial assistance, housing support, and recognition initiatives
- Introduction of a dedicated mental health and wellbeing programme for drivers
Key change: Wellbeing and engagement became more structured and aligned with safety and service performance.
Community Impact and Social Responsibility
- Introduction of a dedicated annual CSR budget and monthly management reporting
- AED 3.54 million in approved CSR contributions delivered through 16 initiatives
- Community support focused on driver wellbeing, road safety, and access to education, including services for 35,000 students across 80 schools
Key change: CSR evolved from ad‑hoc activities to a more policy‑led and operationally aligned programme.
2025 Highlights
Stronger safety governance and digital reporting
Expanded driver wellbeing support
High driver satisfaction levels
More structured and measurable community engagement