Promoting Local Employment and Growth
Contributing to Local Prosperity
Dubai Taxi Company plays an active role in supporting local economic growth by prioritising the recruitment and retention of local talent. This approach creates job opportunities, enhances community development, and contributes to a skilled, stable, and motivated workforce that underpins service quality and operational reliability.
Through a focused recruitment strategy, DTC conducts targeted hiring drives and promotes retention with comprehensive financial and wellbeing benefits. This people‑centred approach helps attract qualified drivers, build long‑term loyalty, and maintain the operational efficiency needed to support the Company’s continued growth and contribution to Dubai’s dynamic economy.
| 2023 | 2024 | 2025 | |
|---|---|---|---|
| Total number of employees leaving employment during the reporting period | 67 | 62 | 56 |
| Total employee turnover during the reporting period | 12.1% | 10.9% | 9.0% |
| Employee turnover during the reporting period (men) | 10.9% | 11.3% | 8.7% |
| Employee turnover during the reporting period (women) | 20.3% | 10.0% | 19.0% |
| Total number of new hires during the reporting period | 67 | 78 | 109 |
| Metric | 2023 | 2024 | 2025 |
|---|---|---|---|
| Termination/Resignation | 1,954 | 2,065 | 3,255 |
| Total Drivers | 13,029 | 15,671 | 14,633 |
| Turnover | 15% | 13% | 22% |
| Metric | 2023 | 2024 | 2025 |
|---|---|---|---|
| Termination/Resignation | 130 | 516 | 1,168 |
| Total Drivers | 1,144 | 2,017 | 2,757 |
| Turnover | 11% | 26% | 42% |
Talent Attraction, Onboarding, and Workforce Planning Enhancements
During 2025, DTC refined its talent management approach to better align recruitment, onboarding, and workforce planning with operational priorities and market conditions.
- Enhanced employer branding through social media, career fairs, and university engagement.
- Revision of salary scales to address recruitment challenges and market competitiveness.
- Structured and standardised onboarding and induction process.
- Stronger workforce control aligned with business needs and role criticality.
